What Are We Monitoring For?
Over time the domain and IP(s) that mail is being sent from establishes a reputation with each ISP. That reputation determines how mail is handled once it reaches their servers. If the reputation is Good, then mail is delivered into the inbox, however, if the reputation is bad, your mail is likely going directly into your recipient’s spam folders. In order for marketers to stay ahead of the competition, it’s important that they know where their email reputation stands on a daily basis.
Domain & IP Monitoring Services
Our Advanced Deliverability Toolset is all powered by 250ok. Their finely honed tracking system service provides IP and domain reputation updates, tracks both SNDS and Google Postmaster Tools, allows for customized alerts and more! This allows senders to be more proactive and make quick, more intelligent business decisions on how to improve their email marketing strategy.
Do I Need Blacklist Monitoring?
In email marketing, getting Blacklisted can be a nightmare! Depending on where your domain(s) or IP(s) have been listed and the severity of the offense, getting listed could be detrimental to your entire email marketing program. Getting listed by a company like Spamhaus could be detrimental to your entire business. This is why it’s important to abide by industry best practices and have a system in place for catching these problems early on.
In email marketing, getting Blacklisted can be a nightmare! Depending on where your domain(s) or IP(s) have been listed and the severity of the offense, getting listed could be detrimental to your entire email marketing program. Getting listed by a company like Spamhaus could be detrimental to your entire business. This is why it’s important to abide by industry best practices and have a system in place for catching these problems early on.
